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CloseUp

Breathing fresh life into creative content

brief

Closeup’s global brand team needed to change the way it communicates to stay relevant with its digitally savvy youth audience.

 

It needed to evolve from campaign-based interruptive advertising to always-on seek-out content, and here’s how we helped the team to achieve this.

client
CloseUp
creative agency
Hogarth Singapore
production agency
Hogarth Singapore
post-production agency
Hogarth Singapore