‘Have a word with yourself, then your mates’ is a fully integrated campaign conceived by Ogilvy Uk and post-produced by Hogarth as a pro bono partnership with the Mayor of London to address sexist attitudes and inappropriate male behaviour and violence against women and girls.

The film puts the onus on men challenging them to stop being a bystander and take action when they see misogynistic behaviour and harassment to tackle the problem and create real change.