CASTROL
Producing a ‘stay at home’ social campaign for castrol remotely
brief
Castrol wanted to create a social campaign to support the public health guidance of ‘staying home to stay safe’ to slow the spread of COVID-19. With the client brief received on 27th March, the team at Hogarth, in collaboration with VMLY&R and WPP Team Energy, had only a week to deliver two social films across five languages. The campaign had the additional challenge of needing to be produced while observing social distancing restrictions, which meant a traditional shoot was out of the question.
As soon as Hogarth received the brief from Castrol and their creative agency, Hogarth got to work preparing for the shoot in the unique circumstances of social distancing. The team knew that they would have to work remotely and set about creating two films that would push the important message of the campaign.
The campaign included homemade footage of Castrol workshop technicians and professional race drivers playing with toy cars, just as they did when they were kids. As the footage was homemade and managed remotely, Hogarth was involved at every step of the shoot, briefing the on-screen talent and providing shoot guidance.
Once the footage had been shot, the team set about creating the final films and assets all remotely – creating the edits, remote grading and sound mixing, producing multiple formats as per the media partner requirements and creating localised language versions for the UK, German, Polish, Spanish and Romanian markets.
In just seven short days, the team at Hogarth managed to shoot, post and deliver two social films across three formats (16:9, 1:1 & 9:16) in five languages (English, German, Polish, Spanish and Romanian).
To speed up the process, the Hogarth transcreation teams worked in parallel with post-production to ensure that the tight deadline was met.
The first batch of assets went live on 3rd April and has since been rolled out to all five markets.