Ford
Reawakening a Ford legend.
brief
Ford came to Burrows, our CGI centre of excellence, for help with the relaunch of its iconic vehicle the Bronco – a vehicle built for adventure. It was our job to bring that vision to life, but then the global pandemic happened.
Through a combination of using smaller, more nimble photography teams and conforming to local COVID-19 restrictions, the Burrows team were able to capture inaccessible locations that would be the backdrop for each possible vehicle variant, where it was born to be – in the heart of the wild. The series of 12 environments captured by the photography teams were used to showcase the car’s ‘Built Wild’ capabilities.
Our teams, working remotely, were then brought in to apply world-class CGI to bring the vehicles to life within challenging terrains.
The final imagery and CGI went live across on social and digital channels, alongside a suite of additional assets that showcase more than 300 accessories, all capable of personalisation by the end user.
In true Bronco spirit, the team defied the obstacles thrown up by the global pandemic to create a launch worthy of a returning legend.