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Copywriter (Banking)

Singapore

Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions.  Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.  

Requirements

  • Writing copy in long and short form / headlines
  • Write, review and adapt copy that result in effective and compelling communication for the client's brand and products
  • Produce Creative work of quality and in volume for Print, Digital, TV & Content, etc
  • Champion conceptual thinking and great writing; leading by example
  • Be proactive in resolving any issues that come up, escalating as appropriate for support
  • Respond promptly to Copywriting requests (as required) from clients
  • Demonstrate and champion clear understanding of brand
  • Maintain consistency in the brand's tone of voice regardless of media format
  • Deliver work of a consistent creative quality level
  • Champion, promote and lead by example in view of key Hogarth policies, procedures and values
  • Provide sound copywriting advice and support to team members/stakeholders, demonstrating sound judgement drawing on technical and professional experiences

Ideal Experience & Skills Required

  • Extensive experience of at least 5 years of working and collaborating in teams within industry
  • Proven creative experience in print, digital and TV
  • Experience in banking/finance/wealth industry will be an added advantage
  • Cares about the craft and obsessed with excellent writing that is thoughtful, meaningful, provocative at times, clear and inspiring.
  • A conceptual creative who can come up with big ideas (when needed) but also capable of paying attention to the smallest details, like punctuation
  • Competent in of Microsoft packages (Word, PowerPoint, Excel)
  • Demonstrable experience of developing relationships and interacting with clients
  • Confident in formation and delivery of presentations to Clients
  • Strong organisational skills and attention to detail
  • Ability to work in a fast paced, professional and team environment
  • Excellent verbal and written communication skills
  • Possesses strong interpersonal skills

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WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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