Senior Content Production Manager
Tokyo, Japan
Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
The Role:
Senior Content Production Manager works closely with Content Studio to execute and create all required localized screens featured within our website or other marketing materials, including reviewing content for cultural viability in Japan. The role also supports the creative team with “buckets of content” and versions of photography. The Content Production Manager coordinates with Cross Functional teams, Creative Director & Business Affairs to choose content for any new project including apps, music, movies, and TV shows and podcasts. The position works closely with screen building team in Geo to execute all required screen versions necessary for projects.
Key Responsibilities:
- Manage a team of CPM’s
- Lead projects and direct team to ensure a delivery is met
- Own day-to-day content management operations and tasks in support of product launches, other marketing initiatives, and regular page maintenance
- Actively balance the work of multiple projects, assignments, and launches in a fast-paced, ever-evolving work environment
- Work with the CM team to contribute to documentation and training • Train new team members
- Build consolidated short lists of campaign imagery
- Request file building from Geo Content Studio for new screens to be built
- Request photo retouching for all lifestyle photos to be featured
- Route loose Cross Functional imagery for approval
- Fulfil image requests from various functional teams
- Communicate with Worldwide CPMs for WW requests, project information and transferring of assets
- Work with Business Affairs on 3rd party assets relevant to Japan market
- Work with WW Digital Asset Managers to transfer launch assets to long-term Digital Asset system
- Manage Geo asset database
- Manage and train additional new members for special projects
- Learn and understand the nuances of different languages and be able to identify what content requires localization and convert it to a brief for the graphic production team
- Plan, manage, and track the content localization of assets throughout the production process to achieve on-time delivery
- Manage the staging and organization of final assets on servers
- Review deliverables and communicate edits and final asset delivery, specifically to the graphic production team
- Maintain and organize an archive of previous jobs
- Collaborate with the lead CPM to plan job distribution on a monthly and quarterly basis
Requirements:
- A minimum of 8 years experience in graphic production/photo producing and/or project management at design firm, ad agency or interactive shop
- Demonstrable experience managing or leading a team of Project/Content Managers
- Flexible, creative, solution-oriented individual with experience in using Adobe Creative Suite’s Photoshop
- Knowledge of image and production specific needs for image reproduction; including web site builds, POS, Motion Graphics and email marketing
- Accuracy, excellent memory and an eye for detail
- Ability to work in a fast paced, demanding, creative, and production environment. Flexibility is key to this role as well as working beyond the 9:00-18:00 framework and occasionally on weekends
- Must be able to work on-site when required
- Excellent English and Japanese skills, written and verbal, is a prerequisite
- Understanding of the Japan markets
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WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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