Clostress — Atlético de Madrid
Work Detail Body
Atlético de Madrid gave a voice to its most devoted fans by letting their stories rewrite history.
For years, Atlético de Madrid fans longed for the return of their iconic shield—a symbol of tradition and identity. Among them was a devoted fan whose story stood out: a nun who had tirelessly campaigned for the club to bring back its historical emblem. By turning her heartfelt journey into the centerpiece of the campaign, Atlético de Madrid transformed this moment into a celebration of loyalty, uniting fans around the world in an emotional tribute to their shared heritage.
The campaign centered on digital storytelling, using the nun’s genuine passion as a metaphor for all fans’ love of tradition. By featuring her story on Atlético de Madrid’s platforms and amplifying it through social media, the campaign resonated deeply with the club’s global audience.
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The impact
- Reached millions of fans across Atlético de Madrid’s official channels.
- Featured in leading sports and cultural media across Spain.
- Sparked a wave of fan engagement on social platforms, celebrating the return of the shield.
By spotlighting a deeply personal story, Clostress rekindled a timeless bond between Atlético de Madrid and its fans.
Creative
Production
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