Cost of Beauty — Dove

Work Detail Body

Toxic beauty content is devastating the mental health of 3 in 5 kids, with an entire generation in crisis

To take action, Dove wanted to support the Kids Online Safety Act. To inspire others to do the same, we helped them tell the story of Mary; a girl who almost lost her life from an eating disorder.

Creative
Ogilvy
Production
Hogarth & Smuggler
PR
Edelman & Ogilvy
Media
Mindshare