Ford Capri Launch
Ford

A Ford Capri in yellow with the day time running lights on, positioned against a gold backdrop.
The Ford Capri returns with the swagger and soul of its iconic past—now electrified.

Hogarth teamed up with W+K, VML and Born Social to help bring the legendary Ford Capri back to life, tapping into its rich history while positioning it as a bold, modern EV with attitude. Through meticulous planning, Hogarth developed the look and feel, art direction, and photographic shot lists that captured the essence of the car, ensuring its reveal was as impactful as its legacy. The campaign centered on connecting Capri's retro soul with today’s electric future, anchored by the charismatic presence of Eric Cantona.

Hogarth collaborated with Ford, VML, and W+K to produce all filmic and photographic assets for the campaign, managing art direction, production, and post-production across multiple locations in Spain and Germany. The assets were tailored for digital, social, print, CRM, and PR channels, maintaining security throughout to ensure the embargoed vehicle stayed under wraps until its reveal.

A lady hanging out of a Ford Capri wearing black sunglasses and a blue jacket.
The Impact
  • Eric Cantona’s iconic presence in the campaign film generated buzz and strengthened the 
emotional connection to the Capri’s legacy, sparking widespread conversation.
  • High-impact photography captivated audiences across digital and print platforms, reinforcing 
the Capri’s bold return as a modern EV with retro roots.
  • Social media engagement surged, with content driving audience excitement and anticipation 
for the Capri’s reveal.
  • Website and CRM assets successfully converted curiosity into action, increasing user interactions 
and pre-orders for the Capri.

The Ford Capri made its electric debut with swagger, reminding the world why legends never 
truly fade—they evolve.

Creative
VML London
Production
Hogarth
Art Direction
Hogarth