Make It Visible
Ford

Ford of Britain redefined visibility, turning safety gear into a lifeline for mental health.

Construction is the UK’s deadliest industry, with two workers lost to suicide every day. Ford of Britain collaborated with VML London to create the Higher Vis Vest, a bold reimagining of the traditional safety vest. Designed to address invisible risks, the vest symbolised emotional vulnerability while connecting workers to the Lighthouse Club’s mental health first aid teams. Hogarth Worldwide developed the brand design system and campaign assets, ensuring the message reached those who needed it most.

Ford of Britain introduced the Higher Vis Vest and the Make It Visible campaign across 600 construction sites in the UK. With materials designed for high-impact visibility in busy site environments, the campaign included safety vests, branded Transit vans, digital and social assets, construction site signage, and a powerful campaign film.

Mock up of guidelines.
Mobile mock up.
Two men in high vis next to van.
Group of men in high vis on building site.
mock up of magazine.
The impact

Ford’s Make It Visible campaign redefined what it means to protect workers, making mental health as visible as physical safety.

128+

Active rescues

600+

Construction sites reached

37k

Workers positively impacted

Guardian newspaper clipping sat in front of the Ford make it visible campaign wallpaper.
Creative
VML
Brand Design
Hogarth
Production
Hogarth