Sky Gigafast
Sky
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One of the biggest speedrun courses in Fornite just got Gigafast with Sky Broadband
Sky wanted to drive significant awareness in market of their new fastest game changing speed product. Cut through with an evolved media & creative that builds on the success of Ultrafast+. Gaining effective national cover with upweighted media in Virgin Media & Fibre To The Property areas. The Fortnite Deathrun Gigafast Speed Race activation represents the "10" strand of Sky Broadband's 70 / 20 / 10 approach to building its marketing campaigns with 10% being new marketing channels/technology that they have not explored before.
We proposed a takeover of a new and popular level "200 Level Default Deathrun" in Fortnite, and a virtual race for gamers, where the winner would not only win £5,000 GAME vouchers, but also have the unique prize of racing a famous YouTuber in the final. The course itself was tailored specifically for Sky Broadband, with "Gigafast Zones" to allow players to achieve their fastest speeds ever on the course.
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To resonate with gamers, it was crucial Sky's involvement added real value to the Fortnite community. The branded integration provided a truly enhanced speed experience in-game. To help us to keep this experience authentic and credible, we partnered with top YouTuber, Ali A who amplified the challenge to 18m+ followers live across YouTube & TikTok. His universal appeal and high number of UK followers vs other Fortnite streamers, made him the clear choice strategically to achieve their key targets.
“It has been really exciting to be able to develop such an innovative strand to the Gigafast launch campaign. The Sky Broadband Gigafast Speedrun was a huge collaborative effort between us, and our partners and I couldn’t be prouder of the end result. It’s a great representation of how ‘now’, ‘new’ and ‘next’ should work.“
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