Real Betis Balompié
Life in Green

Real Betis turned life’s greatest joy into a celebration of Betis pride.

The passion for Real Betis Balompié runs in the blood of its fans, passed down from parents to children as a cherished tradition. To honor this legacy, Real Betis created a groundbreaking pregnancy test that replaced the traditional red and white positive result (the colors of rival Sevilla FC) with Betis's iconic green bars, celebrating new fans from the moment they entered the world.

The campaign was strategically launched across Real Betis’s official digital channels and amplified on social media, creating a viral sensation. By transforming a symbolic product into an emotional touchpoint, the campaign deepened the connection between Betis fans and their community.

The impact

Life in Green brought generations together, turning a timeless love for Betis into a story shared from parent to child. The campaign became a trending topic across platforms, sparking widespread conversation, and earned the title of the most successful membership campaign in Real Betis’s history. Recognised globally, the campaign received accolades at Cannes, LIA, D&AD, The One Show, El Sol, and Aspid, cementing its place as a landmark moment for the club and its fans.